STUDIO REVOLUTION WORKSHOP

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This all-inclusive workshop is an easy-to-understand explanation of photography, the business of photography, the industry, and some of the technology that will take your photography to the next level. In this workshop we discuss how important creating a brand is. Learn how to find your studio’s ideal client and explore powerful marketing products and strategies. This workshop is perfect for the new photographer or the photographer who is ready to re-brand their business and take it to the next level. 

 

WHAT WE’LL EXPLORE

What are boutique studios?

How do I create a brand for my photography studio?

How do I create a focused business concept with a clear product and brand message?

How do I figure out who my studio’s ideal client is and how do I reach her?

What marketing products and strategies will help me grow?

How do I build repeat business?

How do I differentiate my business among so much competition?

How do I market my business?

Improving workflow

Creating a practical business plan

Goal setting

Networking

Vendor Relationships

BUSINESS CONCEPTS WORKSHOP

This workshop shows you how to develop successful business workflows and covers the basic business concepts for any person thinking about becoming a creative entrepreneur.

WHAT WE'LL EXPLORE

Managing Clients / Honeybook

Organizing client files

Setting client expectations

Finding your niche

Organizing Your Desktop

Goal Setting 

Intro to Branding 

Intro to Marketing

Relationships & Referrals

Trade Shows as both a spectator & a vendor

Expos 

Organizing client files


 

BRANDING & MARKETING WORKSHOP

WHAT WE'LL EXPLORE

After setting up shop marketing and branding are the next steps. These both should always be an evolving part of your business. This workshop explores branding your business and marketing your business to your ideal client. We'll explore ways that you can secure the amazing "Word of Mouth" referrals that are out there to be had.

Once we've worked out the branding details, we'll start you down the right path to successfully advertising and marketing your business in a sea of photographers that can be hard to be found in.

This workshop will help you figure out how to differentiate yourself amongst the competition and get your name out there without breaking the bank. 

Walk away with no-cost strategies for bringing in new clients.

BRANDING

Creating a brand

Creating a style

Logo & Beyond

Creating a business tag line 

Packaging

Writing a Mission & Vision Statement

Writing an Artist’s Statement & Bio

Branding vs. Advertising 

 

MARKETING

Developing an individualized marketing strategy

Creation of incentive programs for clients

Marketing off the web

Sales techniques

After-sale strategies 

Repeat clients 

Give free products to other vendors (free pics for florists, etc.)

Free Marketing