This all-inclusive workshop is an easy-to-understand explanation of photography, the business of photography, the industry, and some of the technology that will take your photography to the next level. In this workshop we discuss how important creating a brand is. Learn how to find your studio’s ideal client and explore powerful marketing products and strategies. This workshop is perfect for the new photographer or the photographer who is ready to re-brand their business and take it to the next level.
What are boutique studios?
How do I create a brand for my photography studio?
How do I create a focused business concept with a clear product and brand message?
How do I figure out who my studio’s ideal client is and how do I reach her?
What marketing products and strategies will help me grow?
How do I build repeat business?
How do I differentiate my business among so much competition?
How do I market my business?
Creating a practical business plan
This workshop shows you how to develop successful business workflows and covers the basic business concepts for any person thinking about becoming a creative entrepreneur.
Managing Clients / Honeybook
Organizing client files
Setting client expectations
Finding your niche
Organizing Your Desktop
Intro to Branding
Intro to Marketing
Relationships & Referrals
Trade Shows as both a spectator & a vendor
Organizing client files
After setting up shop marketing and branding are the next steps. These both should always be an evolving part of your business. This workshop explores branding your business and marketing your business to your ideal client. We'll explore ways that you can secure the amazing "Word of Mouth" referrals that are out there to be had.
Once we've worked out the branding details, we'll start you down the right path to successfully advertising and marketing your business in a sea of photographers that can be hard to be found in.
This workshop will help you figure out how to differentiate yourself amongst the competition and get your name out there without breaking the bank.
Walk away with no-cost strategies for bringing in new clients.
Creating a brand
Creating a style
Logo & Beyond
Creating a business tag line
Writing a Mission & Vision Statement
Writing an Artist’s Statement & Bio
Branding vs. Advertising
Developing an individualized marketing strategy
Creation of incentive programs for clients
Marketing off the web
Give free products to other vendors (free pics for florists, etc.)